With our unique positioning in the industry, we are able to offer distinctive opportunities.
28th June 2022

2022-HDA Buyer Review

HDA Buyer Review


Submit your product information and samples to create an opportunity for further discussions with your HDA Buyer 

About HDA

Distribution America (DA) and PRO Group (PRO) are pleased to announce that effective April 1, 2022, they will be operating as Hardlines Distribution Alliance (HDA), a service management company representing over 65 member distributors nationwide. With the formation of HDA, the organization will be capable of offering more robust programs and services to respective distributor, retailers, and vendor partners. These enhanced programs will continue to allow independently owned hardware, farm and ag, lawn and garden, and paint retailers to compete in today’s competitive retail environment.

In addition to merchandising, marketing, and advertising services, Hardlines Distribution Alliance boasts over $7 billion in annual purchasing strength across its member distributors. It is with these robust services and purchasing power that HDA hopes to build a stronger hardware and home improvement channel for the benefit of all partners in the industry.

If you are not selling to HDA, this is your opportunity to submit!

About the event

  • All companies not currently selling HDA can register and submit product, marketing and merchandising information:
    • Step 1 – Register here. Scroll down, look for/click on your product category (by Buyer 1, 2 or 3), and click on “Add to Cart.”
    • Step 2 – Complete Powerpoint template (will be sent to you in a confirmation letter) and send back to Presidents Council.
    • Step 3 – Send product samples to your HDA buyer as soon as possible to aid in their decision making process.
    • Step 4HDA Feedback:
      • Your buyer will respond to you within 7 days with request for more information/questions, etc.
      • Your buyer will reconnect with you within 30 days to either inform as to the next steps in the Buying Process or no and why not.
  • COST: $US300 (per category submission)
  • TO REGISTER: Scroll down, look for/click on your product category (by Buyer #1, 2 or 3) and click on “Add to Cart.” As this is an ongoing program, there is no deadline to register

Refund/Cancellation Policy
Once you have received your Buyers’ name and contact information, no refunds will be given.
Substitutions are available at any time. Please contact us if you have questions.

If you are NOT SELLING to HDA, or want to present something NOT PREVIOUSLY presented to HDA, THIS IS YOUR OPPORTUNITY to submit!

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